Vintage, reselling, or pre-loved: no matter what you call it, it’s a trend that a growing group of brands is incorporating into their business models. Besides reusing old stock, it’s about respecting artistry and highlighting the importance of consuming less but better.
By promoting lasting beauty, reselling has become the new sustainable. The luxury of an impeccably constructed jacket has a lifetime longer than one season. The beauty of perfect measurements, unique materials, and design has become priceless, generating one-of-a-kind items.
Respecting classic heritage is important when marketing pre-loved and new garments under one roof. Customers who buy vintage menswear look for quality. Some stores are curating their products smartly by selling new tailor-made goods as well.
Let’s explore how our MTM and MTO systems fit into this trend. Visit our contact page for your nearest representative.
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