Pushing one’s limits has become the new normal. Designers and stylists are creating new garments and looks with ambiguous esthetics, blurring the lines between male and female, weird and stylish, minimalist and maximalist. Everything is fluid and open for personal interpretation.

We are entering an era where everything is possible at the same time; avatars express offline identities in the online realm. Garments are becoming increasingly gender fluid, a trend that’s here to stay, having a big impact on fashion in general and soon expanding into mainstream markets.

How does this impact brand identities? How does this affect the tribes we belong to? How will community spirits develop? A society in transformation obviously requires new views on how we identify ourselves.